Have you ever seen ads for previous items you have Googled at the top of other websites you visit? It is not coincidence, because you are being tracked. Tracking (also called search profiling) is predominant online today. Everything we do online leaves a trail. Sites like Google, Netflix and Amazon track our searches and personalize results based on our preferences. In addition, retailers, are tailoring their mailings to not only what you searched, but what you "will" want. "Predictive analytics" is becoming a huge marketing tool to track our lifestyles. Welcome to 2014 and beyond!